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Thursday 31 January 2013

Wacky Investment

The news of my new toaster (read My New Toy) spread fast. As a result, somerville kitchen was approached by an entrepreneur looking for an investor for a new diner café called "Toast Now™".


When I asked about the concept; "Toast Now™ is a 24 hours breakfast café with good coffee only (but ain't none of this espresso or latté stuff). It serves vegetarian sandwiches - veganism for the birds - but all the breads have gluten in it". So I invited them in to demonstrate their concept.


"There is breakfast toast, lunch toast, dinner toast (like spaghetti on toast), dessert toast and a snack toast". The temptation to invest begun with a couple of suitable-for-any time of the day sandwiches.


The shrimp salad toast is a bit of an anachronism with butter, mayonnaise, lettuce, shrimps (which are bugs according to "Toast Now™") and topped with tomatoes. "This is a ladies' feature".


The avocado lemon (my favourite of the demo) is a layer of avocado, sliced lemon, somerville kitchen exclusive pickled thyme and crushed coarse pepper. Delicious I have to admit.


The snack toast is best done with old, sharp, quality cheddar. Not overly dried figs sliced as thin as prosciutto, topped with cheese and grilled open faced. I think this has a potential for afternoon tea.

 
Given the new toaster can handle waffles, a toasted waffle with ice cream and maple syrup. But it is still a question how waffles fit with the "Toast Now™" concept. "But people love waffles so it makes a great companion to toast".


Not fully sold on "Toast Now™", I was offered the waffle with ice cream and somerville kitchen exclusive blackberry syrup to sweeten the deal. "Nah". 


So the big guns came out with the pound cake toast (or fruit cake toast offered over the holiday) served with the somerville kitchen exclusive hand-churned butter

Should I invest?

1 comment:

~T.E.~ said...

this is totally in sync with Wacky Thursdays and I do not think you should invest! Who doesn't know how to make toast? Even a non-cook knows how to make toast....LOL You're a very trusting person to invite total stranger/s into your home for this too...HAHAHA Wait a few years and you can invest in my SOUP NATZI diner...heehee